Services
Our services range from Design research and Experience strategy to Service design and Business innovation.
Service design
Delivering value to people through innovating or improving systems, communication and material components of a service across every touchpoint.
- Methods
- ‘A day in the life’ research
- Expectation mapping
- Design workshops
- Service role play
- Outputs
- Service blueprints
- Service prototypes
- Storyboards
- Design scenarios
Business innovation
Designing more effective processes to increase your competitive advantage and likelihood of success.
- Methods
- Heuristic analysis
- The 5‐whys
- Shadowing
- Stakeholder interviews
- Outputs
- Business canvas model
- Stakeholder maps
- Value proposition
- Customer lifecycle maps
Design research
Observing and understanding people and how they interact with products and services provides a solid foundation for any project.
- Methods
- Ethnographic research
- Contextual enquiry
- Service safari
- Trend analysis
- Outputs
- Personas
- Competitor review
- Customer journey maps
- Service process flow
Experience strategy
Defining a customer experience vision and aligning activities and success criteria to create better experiences, resulting in happy customers, and healthy businesses.
- Methods
- Stakeholder workshops
- Co‐Creation workshops
- Value proposition
- Think‐aloud testing
- Outputs
- Experience roadmap
- Touchpoint maps
- Importance/difficulty matrix
- Measurement criteria
Our approach
We stay committed to keeping people at the heart of everything we do, and work with our clients to make this possible. We provide value and simplicity in everything we do.
