Service design for strategic direction


We help you define your market position and proposition for you to differentiate from your competitors.


A resilient plan for the future that you can execute on easily reassured through our embedded insights, ensuring you are purposefully different to rivals.


  • Transform your business strategy/business models
  • Unlock your unique selling proposition through an experience-focused strategy. Revamp your customer experience to outshine competitors and gain customer loyalty
  • Discover uncharted territories in your industry. Identify hidden market opportunities, allowing for expansion and evolution in crowded markets
  • Stay ahead of the curve by anticipating competitive threats. Gain insights to proactively address emerging competitors and secure your market position
  • Stay in sync with evolving customer demands. Gain insights into changing preferences, enabling you to pivot your strategy and meet your customers where they are.

Service Audit

1 Week
Reviewing your current systems and information.

Discovery Interviews

1 Week
Understand competitors and unmet market needs.

Collaborative Ideation

2 Weeks
Incorporating insights to design distinct futures.

Concept Proof Testing

1 Week
Ensure customer buy-in and solid proposition.


1 Week
Guiding practical steps for successful launch.

Need a more tailored package?

Get in touch
headshot of Ben, Director of Spotless
Got a project in mind?

Ben is on hand to answer your questions.