packages

Explore and evaluate to decide what to launch and what to toss

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our services

Prototype, test and learn

Ideas are brought to life, revealing strengths and weaknesses that teams can work on. Implementation paths become more concrete. By putting concepts in front of your customers, you can invest in initiatives with confidence.

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How?

Ideas are brought to life, revealing strengths and weaknesses that teams can work on. Implementation paths become more concrete. By putting concepts in front of your customers, you can invest in initiatives with confidence.

Benefits

Enhance user experiences with data-driven redesign. Combine design research and usability testing to pinpoint issues and provide actionable insights for improving your digital products.
Secure your product’s success from the start. Validate your concepts, ensuring your new products or features resonate with your target audience.
Optimise your development plan, with priorities based on data-backed insights. Design research will help identify high-impact areas for investment, ensuring your resources are wisely spent.
Mitigate product launch risks with user-centred design. Validate product features, reducing the chances of launching a product that doesn’t meet customer needs.
Drive innovation through iterative design. Get a structured framework for ideation, testing, and refinement, ensuring your ideas evolve into successful products with user-centric design.

Case examples
- An e-learning platform receiving complaints about user interface issues, and users are struggling to navigate the website
- A tech company about to launch a new app but wanting to ensure it meets the needs and expectations of their target users
- A retail company planning a store layout redesign and wanting to know which changes will have the most significant impact on customer satisfaction
- An automotive company developing an electric car and wanting to minimise the risk of investing in features that may not align with customer preferences
- A financial company constantly generating new ideas for financial products and needing a systematic approach to test and refine them

Ideation and stories

1 Week

We look to bring your ideas and propositions to life, working closely with you to understand the problem space and get your hypotheses. We then create initial concepts and storyboards.

Concept iteration

1 Week

Through a feedback loop, we iterate the most promising concepts into interactive prototypes ready for testing.

Test and learn

1 Week

We invite customers to our dedicated design research labs ‘The Insight Rooms’ to allow them to interact with the prototype propositions.

Iteration and presentation

1 Week

We take the feedback from customers to iterate the prototype and present the findings to your stakeholders – showing your ideas brought to life, with evidence from testing.