Speculative Design

Explore, envision, and craft future possibilities to navigate tomorrow through Speculative Design

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Speculative Design

Designing future products and services to understand the implications of emerging technologies or social and cultural shifts.



Scenario building


Speculative designing

Signal identification

and more


Futures Wheel

Futures personas


Future Business Model

Implication pie

and more

What and why?

Speculative Design is the practice of daring to imagine alternative futures and exploring their potential impact on businesses. It's like having a crystal ball to peer into the possibilities of tomorrow.

We stay at the forefront of Speculative Design by continuously training our team through School of Critical Design as it empowers us to anticipate change, spot trends before they emerge, and create inventive strategies. By integrating speculation into our service design toolkit, we assist companies in anticipating the unexpected, discovering untapped opportunities, and crafting strategies that stand the test of time.


Our speculative design expertise enables CX leaders and their teams to:

  • Develop innovative services by cater to future consumer needs, giving companies a competitive edge.
  • Plan scenarios for quick future adaptation to changing circumstances.
  • Explore alternative business models by identifying revenue streams and strategies that are resilient to market shifts.
  • Enable user-centricity by understanding user behaviours in hypothetical future contexts, leading to designs that are more user-centric and future-ready.
  • Assess trends to inform long-term strategic decisions.
  • Prepare strategies for sustainability, aligning with evolving environmental concerns.

Got another project in mind? Get in touch so we can answer your questions.

Who benefits from our expertise?

Companies and teams that are:

  • Facing potential disruption from new entrants or technological advancements and want to prepare for and respond to market shifts.
  • Developing new products or services and want to explore future user needs and preferences.
  • Aiming to adopt sustainable practices and want to envision sustainable futures to align their strategies accordingly.
  • Looking to gain future consumer insights
  • Entering a new market and want to understand future market dynamics.

Got another project in mind? Get in touch so we can answer your questions.

related packages

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Design Your Future

Explore radical possibilities and instigate change. Unlock new business models, reach untapped markets, align your teams.


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Direct insights from our valued partners, capturing the essence of Spotless collaborations.

"Spotless worked with us as our business partner, always going the extra mile to ensure our needs were met in a professional and timely manner."

Sharon Stinton, Learning and Development Leader
GE Money

"We required 'out of the box' thinking, meticulous attention to detail, an instinctive understanding of game design and a high-level of UX expertise. We got all of this and more."


"Spotless has been extremely professional and the team have worked closely with us to achieve our objectives and helped us frame our thinking in ensuring the outcome matched our initial scope."

Jennie Curran, Client Relationship Manager
BBDO Stoy Hayward

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headshot of Ben, Director of Spotless
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Ben is on hand to answer your questions.