travel & tourism

Our services for travel and tourism range from service design and design research to behavioural science and speculative design

SERVICE DESIGN FOR THE TRAVEL & TOURISM INDUSTRY

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers and commuters. In the digital age, we’ve become a generation of DIY travellers who plan, manage and book travel online. These digital changes have also led to new challenges, severely disrupting the industry in terms of service design, UX and customer experience.

We work with travel and tourism companies to improve their multichannel offering and co-create innovative user experiences. In our services that span initial design research to overall service design and organisational transformation, we integrate behavioural science to understand users better and employ speculative design to prepare for what's to come.

WHAT WE DO
Design new travel experiences

Creating unique travel experiences involves understanding traveler preferences and industry trends. We help travel companies identify what travellers seek, ensuring new offerings are attractive and marketable.

Enhance travel service adoption

Travel services can receive positive feedback yet still struggle with adoption. Our behavioural design expertise helps travel companies address barriers, increasing customer uptake and satisfaction.

Improve booking and user experience

Travel services should be seamless and enjoyable. We focus on improving the usability and overall experience of services and products, making it more convenient and pleasant for users.

Understand traveller and user preferences

Travel preferences can change rapidly. We provide companies with insights into what remains constant and what is evolving in traveler behaviour, helping them create experiences that resonate.

Validate new concepts

Before launching new travel and tourism services, it's crucial to validate their appeal. We help travel companies test and refine their concepts, ensuring they meet traveler expectations and market demands.

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CASE STUDIES
Distinguished narratives of our collaboration with esteemed brands, shedding light on our unwavering commitment to design brilliance and transformative results.
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CREDENTIALS

Direct insights from our valued partners, capturing the essence of Spotless collaborations.

"We were impressed with the speed in which Spotless were able to mobilise this testing for us. Once in progress, they worked with us on the tests to maximise the time we had against the objectives we wanted to achieve. We got some great insights from our customers and were able to work these into the iterations of our designs."

Breffni Horgan, Head of Product
Hostelworld
headshot of Ben, Director of Spotless
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