Design Research
We work with great companies across a wide range of industry sectors to create innovative, inspiring experiences through design research.
Design research
Observing and understanding people and how they interact with products and services provides a solid foundation for any project.
- Methods
- Ethnographic research
- Customer research
- Service Safari
- Business Model Canvas
- Design Thinking
- Innovation workshops
- Co-Creation workshops
- Employee engagement workshops
- Service prototyping
- Outputs
- Customer journey maps
- Business Model Canvas
- Service Model Canvas
- Empathy Maps
- Personas

What makes us different
Boutique and unique
Being an independent agency is integral to our success. We offer a tailored, bespoke service. We move swiftly, and are more hungry to do better. We are not resting on a big reputation.
Roll up your sleeves
We are a smart bunch, but not smart enough to figure all of this out by ourselves. If we can’t collaborate together this won’t work at all.
Do what you love
We are all personally invested in our work and always try and match personal interests to projects to ensure project success. Ideas are encouraged and openness is part of our culture.
No customer insight - no project
Working with customers and your business is non-negotiable. If you want to skip the customer insight bit, then we are not the right agency for you.
Research facilities that rock
Every bit of kit, and every last detail in our cutting edge research facilities has been designed by researchers for researchers. Our menus include artisan food, hand picked craft beers, and the best coffee London has to offer.
Our core services
Ethnography
We have the experience to uncover insights that lab research won’t give you. We will walk in your customers shoes and find where the real pain points are.
Customer journey maps
We can help you create customer journey maps, using customer narratives and customer data to plot their experience over time.
Business Model Canvas
We can help your business innovate in the context of changing markets and customer empowerment.
What others are saying
“We worked with Spotless to carry out an accessibility audit on our new website and were really impressed with their service. Their professional, friendly approach made working with them a pleasure, and they provided invaluable advice and consultation over and above what we had paid for. Nothing was too much trouble, and I would not hesitate in recommending them as an agency.”
Jane Godfrey - Customer Journey Manager, Waitrose