Much like the broader digital revolution, the gaming sector is undergoing a metamorphosis, where new technologies and innovations are becoming the standard. This seamless integration of cutting-edge advancements is reshaping the gaming routine for both players and gaming enterprises.

We collaborate with gaming companies to enhance their user experiences and prepare their games for widespread enjoyment by millions.

In our services that span initial design research to overall service design and organisational transformation, we integrate behavioural science to understand users better and employ speculative design to prepare for what's to come.

How can we help?

Our expertise helps CX leaders and teams in:

  • Transforming console accessibility to create an inclusive gaming experience for all players
  • Gaining deeper understanding of their user bases (e.g., by gaining contextual knowledge about their playing setups)
  • Enhancing online shopping experiences for gamers and optimising platforms for seamless purchases
  • Exploring new gaming frontiers by identifying hidden market opportunities that captivate players
  • Navigating the fiercely competitive gaming market by offering features that resonate with the diverse preferences
  • Mitigating risks in gaming product launches by safeguarding against uncertainties by validating features
  • Enhancing the game development process by engaging with emerging and established gaming developers (understanding the process from ideation to creation, to testing and development)
  • Addressing gaming user interfaces and navigation issues ensuring an enjoyable journey within gaming platforms
  • Improving declining gamer engagement in loyalty schemes or other features
  • Anticipating potential disruptions in the gaming market from new entrants or technological advancements
  • Understanding gaming market dynamics in different countries prior to a new market entrance
  • Implementing effective behavioural change programs (e.g., fostering responsible gaming habits)

If you have a specific project in mind or another innovative idea, don't hesitate to contact us. We're here to bring your unique concepts to life!

Are there any predefined packages, and how do they work?

Our packages are centred around our signature services, but they are only designed to inspire your next project. We are always open to customising and tailoring solutions to meet your needs.



Getting to know your customers and their behaviours, uncovering their interactions with your services, and identifying opportunities for innovative products and services.


Creating a plan for experiences that stand out. Outlining a clear direction for all research and design activities, prioritising tasks based on business goals, and ensuring everyone’s on the same page.


Designing solutions that surpass expectations by testing hypotheses early and often, gathering feedback on multiple designs from representative users.


We're with you every step, not only turning ideas into reality but also preparing you for what lies ahead. Documenting the progression for wider business from where you've come to where you're headed.

Distinguished narratives of our collaboration with esteemed brands, shedding light on our unwavering commitment to design brilliance and transformative results.
View all

Direct insights from our valued partners, capturing the essence of Spotless collaborations.

"Spotless have proved themselves to be an invaluable asset to Virgin Games, working closely with us over 6 months on two product development projects. They quickly understood exactly what we needed as a business and ran a series of user tests which have given us an essential understanding of what our customers think about both our current website and planned enhancements."

Joshua Morris, Commercial Director
Virgin Games
headshot of Ben, Director of Spotless
Got a project in mind?

Ben is on hand to answer your questions.