Understanding core customer needs
Totaljobs have been paving the way for mobile applications in their industry, and were looking to get further understanding of what their customers expect and want from mobile applications.
Over the course of several months, we conducted a series of focus groups with both jobseekers and recruiters to understand their preferences and motivations to use mobile devices as part of their job or candidate search.
Co-designing mobile notifications with jobseekers
When speaking to jobseekers, we honed in specifically on the role and importance of mobile notifications, to understand how this might affect their likelihood of applying or saving a job role.
Using a co-design activity, participants sketched out and discussed how the ideal notifications system would work for them. This uncovered a number of insights, for instance the importance of giving users control over notification timings, and being able to quickly view or dismiss from the on-screen notification.
These insights informed key changes to the current Total Jobs mobile app for jobseekers, and introduced more features to cater to jobseekers’ needs.
Focus groups, co-design activities, worksheets, customer processes mapping, customer experience mapping
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Prototype, Test and Learn; Elevate Your Existing Business; Totally Understand Your Customer