Communicating a Future Experience for Databases

2 min read
Speculative Design
Design Research
situation & task

Database lifecycle management

Redgate are a leading provider of Database tools such as SQL Compare, SQL Monitor and SQL Prompt. Redgate approached Spotless with a view to defining future experiences in how database administrators and developers would manage their databases. Specifically, this would be around the new area of Database Lifecycle Management.


Stakeholder and user interviews

Spotless conducted a series of stakeholder interviews within Redgate in order to better understand the domain, as well as to gain some understanding of where Redgate sees the future of Database Lifecycle Management. Spotless then conducted numerous user interviews with Redgate customers, including database admins and developers in small, medium and large sized companies. These interviews allowed us to understand the needs and expectations of these users, as well as any obvious gaps in their experiences.

Guerilla research

As a means of gaining access to as many Redgate customers as possible, Spotless accompanied Redgate to 3 events in the UK and USA: SQL in the City London, SQL in the City Seattle, and PASS. 

Spotless ran on-site rapid user workshops, asking users to map out their current and ideal user experiences. Spotless also conducted rapid guerilla interviews with attendees – gaining 5-10 minute nuggets on their behaviours, wants and needs.

at a glance


Stakeholder interviews, guerilla research, personas, scenario mapping, storyboarding

Database lifecycle management redefined

Redgate sought to redefine the future experiences of managing databases, particularly in the domain of Database Lifecycle Management

Guerilla research at events

Accompanied Redgate to events in the UK and USA to conduct rapid user workshops, interviews, and gather insights from attendees

Spotless package recommendation

Totally Understand Your Customer; Design Your Future


Personas, scenarios and storyboarding

Using the insight gained from the various research activities, Spotless created draft Persona documents which could be used to define future scenarios. Using these Personas and research outputs, Spotless then worked in collaboration with senior Redgate Product Owners to map out perceived current and future experiences within Database Lifecycle Management. These were visualised as Storyboards, showing the experiences clearly in a visual, comic-style way. A short PowerPoint report, outlining some of the key research findings was also prepared.


Direct insights from our valued partners, capturing the essence of Spotless collaborations.

"Spotless worked with us as our business partner, always going the extra mile to ensure our needs were met in a professional and timely manner."

Sharon Stinton, Learning and Development Leader
GE Money

"We required 'out of the box' thinking, meticulous attention to detail, an instinctive understanding of game design and a high-level of UX expertise. We got all of this and more."


"Spotless has been extremely professional and the team have worked closely with us to achieve our objectives and helped us frame our thinking in ensuring the outcome matched our initial scope."

Jennie Curran, Client Relationship Manager
BBDO Stoy Hayward

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