Mobile networks and signal strength
As a communications regulating body, Ofcom regularly publishes data on mobile networks and signal strength to inform the general public. They were looking to investigate public perception of signal strength, whether it was understood or not, and identify people’s frustrations from lack of coverage.
Exploring attitudes towards mobile coverage
We travelled to locations across the country where locals regularly experienced poor or no network signal, and conducted focus groups to surface people’s perceptions of and attitudes towards signal strength.
These sessions also included co-design activities, so participants were asked to design something which would allow them to compare network coverage strength between different providers.
We gathered detailed insights from these sessions, for instance the prevalence of “urban myths” around mobile signal where people believed that signal could be affected by a number of things, based on hearsay.
Focus groups, co-design, wireframing, prototyping, iterative testing, roadmap development
Exploring public perception
Investigating public perception of mobile signal strength and identified frustrations related to coverage.
Wireframing and prototyping
Developing a mobile coverage checker based on research insights, with iterative testing and refinement.
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