Perception of Mobile Network Coverage

1 min read
Design Research
Service Design
situation & task

Mobile networks and signal strength

As a communications regulating body, Ofcom regularly publishes data on mobile networks and signal strength to inform the general public. They were looking to investigate public perception of signal strength, whether it was understood or not, and identify people’s frustrations from lack of coverage.


Exploring attitudes towards mobile coverage

We travelled to locations across the country where locals regularly experienced poor or no network signal, and conducted focus groups to surface people’s perceptions of and attitudes towards signal strength.

These sessions also included co-design activities, so participants were asked to design something which would allow them to compare network coverage strength between different providers.

We gathered detailed insights from these sessions, for instance the prevalence of “urban myths” around mobile signal where people believed that signal could be affected by a number of things, based on hearsay.

at a glance


Focus groups, co-design, wireframing, prototyping, iterative testing, roadmap development

Exploring public perception

Investigating public perception of mobile signal strength and identified frustrations related to coverage.

Wireframing and prototyping

Developing a mobile coverage checker based on research insights, with iterative testing and refinement.

Spotless package recommendation

Elevate Your Existing Business‍; Totally Understand Your Customer; Prototype, Test and Learn


Designing an intuitive network coverage checker

Incorporating all of the research insights, we wireframed and prototyped a mobile coverage checker, which was tested with users to iteratively refine and improve it.

Working together with Ofcom, we created a future road map for the evolution of this service into a more holistic information and comparison resource for consumers to make decisions on their mobile network.


Direct insights from our valued partners, capturing the essence of Spotless collaborations.

"Spotless worked with us as our business partner, always going the extra mile to ensure our needs were met in a professional and timely manner."

Sharon Stinton, Learning and Development Leader
GE Money

"We required 'out of the box' thinking, meticulous attention to detail, an instinctive understanding of game design and a high-level of UX expertise. We got all of this and more."


"Spotless has been extremely professional and the team have worked closely with us to achieve our objectives and helped us frame our thinking in ensuring the outcome matched our initial scope."

Jennie Curran, Client Relationship Manager
BBDO Stoy Hayward

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