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Nokia

Assessing the Experience of a Wellness Diary App

2 min read
Design Research
Service Design
telecoms
healthcare
situation & task

‘Wellness Diary’

Nokia is a Finnish communications and information technology multinational corporation that is headquartered in Espoo, Finland. As well as producing mobile phones, Nokia also creates applications, games, music, media and services. As of 2012, Nokia conducts sales in more than 150 countries, and reports annual revenues of around €30 billion. It is the world’s 274th-largest company measured by 2013 revenues according to the Fortune Global 500.

We were contacted by a leading customer experience agency in Finland called Digia to provide customer interviews on one of their existing Nokia apps in the Nokia Beta Labs called the ‘Wellness Diary’. Digia build apps in partnership with Nokia and they needed some insight into the UK market to understand how this type of service might be used.

action

User research sessions

User research sessions ran over 2 days with interviews lasting at least 90 minutes. An important part of the recruitment criteria was to find a specific profile for the participants, including gym instructors with their own business and at least 20+ individual clients, in order to evaluate if the product was likely to be of use in the UK market. We did not have an app to show the participants at the time of conducting the interviews, but we did have a variety of visual stimuli to work with and to trigger conversation and gain insight into their expectations and thought process.

at a glance

Methods

User research interviews, visual stimuli, reporting

User Research for Nokia’s app

Conducted user research sessions to gain insights into the UK market's perception and potential use of Nokia's 'Wellness Diary' app.

Recruitment criteria

Specifically targeted gym instructors with their own businesses and at least 20+ individual clients.

Spotless package recommendation

Elevate Your Existing Business‍; Totally Understand Your Customer

OUTCOMES & RESULTS

Improvements for the UK market and beyond

We identified suggestions and improvements to the app that could be implemented globally as well as at a UK country level. We produced a report for the UK market that captured key outcomes from the user research. We produced a selection of video clips from the research as part of the deliverable.

CREDENTIALS

Direct insights from our valued partners, capturing the essence of Spotless collaborations.

“Spotless don’t retell stories, they get to know our business, repurpose our insight, identify the gaps and create innovative solutions."

Nicola Charlton, Research & Insight Manager
Tyl by Natwest

"We required 'out of the box' thinking, meticulous attention to detail, an instinctive understanding of game design and a high-level of UX expertise. We got all of this and more."

Producer
Ubisoft

"Spotless worked with us as our business partner, always going the extra mile to ensure our needs were met in a professional and timely manner."

Sharon Stinton, Learning & Development Leader
GE Money

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