Web Reservations International
Web Reservations International (WRI) provides technology, distribution and marketing solutions to accommodation and other travel suppliers worldwide through a network of owned sites and affiliate partners. The award winning websites they have developed include Hostelworld.com and Hostels.com.
WRI’s flagship brand Hostelworld contacted us to conduct some user testing on their existing website. They wanted early feedback on a proposed new site design which included faceted navigation, followed by user testing with eye tracking to determine how representative users use the site and the response to the new features they were suggesting.
User testing on existing website
We ran a test over two days with 6 users per day conducting 1 hour interviews for each one. We recruited participants of varying age ranges and gender.
Participants were then interviewed using a mixture of self-determined and predefined tasks on the website. Typical tasks included using the search function to find a hostel.
We also gathered user’s opinions and thoughts by way of a survey at the end of the testing sessions to gain additional insights. Eye tracking was used to find out which elements of the page were focused on.
Usability testing, eye tracking, surveys, user interviews, prototype testing
Testing over two days with 6 users of varying age ranges and gender per day; conducting 1 hour interviews for each one
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