Anna Haywood

Head of Design Research

As an experienced Design Researcher, Anna employs a wide range of hands-on research techniques to understand human behaviour – what people say, think and do.

By examining the end-to-end customer or employee journey, across channels (digital and non-digital), it’s possible to identify what works well and where pain points diminish the experience. Such insights can thereby drive the design of new products and services, improve existing ones, reduce support costs, and encourage uptake.

  • Design research (lab, field & expert view)
  • Ethnographic research
  • Focus groups/workshops
  • Design thinking