Improving the careers website
Jaguar Land Rover Automotive PLC is a British multinational automotive company headquartered in Whitley, Coventry, United Kingdom. Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover (including Range Rover) marques. Jaguar Land Rover has been a subsidiary of the Indian carmaker Tata Motors since 2008, when they purchased it from Ford. It sold a total of 374,636 vehicles in the year ended 31 March 2013, of which 316,043 were Land Rovers and 58,593 were Jaguars.
We were contacted by Jaguar Land Rover to help them gain a deeper level of understanding regarding the users of their careers website. Aiming to find what is working well and what is not in order to inform a redesign of the site, highlighting the key area for change.
Strict recruitment for user interviews
We were asked to gather insights during user interviews that would inform the design and development of the careers website. The profiles of participants were quite strict, requiring participants with specific levels of training and experience.
Five participants, of varying age, gender, experience and education were recruited. These were then interviewed using a mixture of predefined and self-determined tasks on the website for one hour. Participants also completed a small survey and were asked to compare the site with other careers websites they have used.
Identifying sticking points for the site
The parts of the site the users liked and disliked were identified, as well as those areas in the process flow where the most difficulty was encountered. We also provided feedback on the styling of the pages – noting where users said they liked or disliked the look of a page. The report included suggestions of possible solutions to issues that were raised during the user testing sessions.