Understand how customer needs have changed
We can prepare you for a Post Covid economy by getting end user and customer insight that will help you move quickly and adapt your business, service offering and processes.
- Stakeholder workshops
- Desk research
- Remote interviews
- Co-design workshops
Your problem
Does your business understand how the pandemic has impacted on your end users and customers’ lives? Do you know what they value now, what new jobs and tasks they are trying to get done, how they decide to select an offering and if it’s still fit for purpose. Does your service or product will play a role in their new world?
Our solution
We will work with you to define the objective of the research and the questions you want answered. We will screen and recruit participants. We have a large network of global recruitment partners and can source participants from beyond London and the UK, including B2B and niche end users and minority and under-represented groups. If suitable, and it meets the research objectives, we can recruit from your database.
We will organise the streaming and documenting of the sessions. We will conduct the remote interviews, analyse and synthesise the findings.
The outcome
Your research questions will be answered through key insights, recommendations, and opportunities that will help you move quickly towards a solution. We can communicate these in a report, as video highlights or as a visual artefact, like a customer journey map.
Timings
Projects can start at 2 weeks in duration, from project kick off to a report with a minimum of 5 participants.
Examples of research
We’ve recently answered the following research questions
Working from home
How people are buying broadband now to support working from home
Onboarding experience
New employee’s onboarding experience of joining a company during Covid
