Healthy businesses will prosper
Brands will be judged on how healthy they are and how they run their businesses from supermarkets to banks. Social health responsibility will be shared and encouraged amongst all companies and brands.
For example Aldi have launched their own organic fresh fruit and vegetable range, after listening to customer feedback. Prices will range from 79p to £1.49 making organic food an affordable purchase. Other supermarkets and brands will feel pressured to follow suit and provide better quality food for less.
More value will be placed on employee wellcare
Employee health and wellbeing initiatives, are reducing stress levels and loss of productivity from absences and presenteeism. Executives at Microsoft took part in a resilience programme by David Peters at the University of Westminster. The executives were asked to keep a diary of their activities whilst their heart rate, breathing and stress hormone levels were monitored.
By combining medical data and a diary study they were able to see how well executives coped with stress and how effectively they recovered from it. Behaviours and actions that hindered recovery were identified and executives were able to understand how they worked and what impact this had on their performance.
Improving employee experiences and engagement at work
Other companies such as Purina, a pet food company owned by Nestle introduced a programme to allow employees at its UK office to bring their dogs to work. The benefits were quickly seen as the animals prompted conversations between workers who did not normally talk to each other, gave staff a break to walk them and eased stress by being there to be stroked. Nestlé monitors the effects of the health initiatives against the business case and estimates that absences from ill health cost it 2.5 per cent of the total payroll.
Mindfulness increases employee happiness
Another way companies such as Google, Goldman Sachs, Intel and are reducing stress is through mindfulness, which teaches people to be in the moment and is more about ‘being’ than ‘doing’. It helps people pay attention in a particular way, on purpose, in the present moment, non-judgementally” (Tan, 2010). Mr Tan an employee at Google, and author of Search Inside Yourself uses scientific evidence about neuroscience to prove how mindfulness makes us happier. An easy way to start being mindful is using the app Headspace which provides meditation and guidance to help people train their brain to be more focused and worry less.