Alex Voica
Design Researcher
Alex’s background in psychology and A/B testing, coupled with a Masters in Behaviour Change, allows her to have a deep understanding of users’ behaviours and motivations. She loves building rapport with users, understanding their pain points, and coming up with creative solutions to solve problems.
Specialities
- Design research
- Usability testing
- A/B testing & experimentation
- Behavioural science
- Surveys