Alex Voica

Design Researcher

Alex’s background in psychology and A/B testing, coupled with a Masters in Behaviour Change, allows her to have a deep understanding of users’ behaviours and motivations. She loves building rapport with users, understanding their pain points, and coming up with creative solutions to solve problems.

  • Design research
  • Usability testing
  • A/B testing & experimentation
  • Behavioural science
  • Surveys