Writing for the web.

Tim Fidgeon
1 August 2011

Web content should be written with signposts that clearly communicate what issue is being covered. Signposts must be visually noticeable, make sense out of context and communicate their message as clearly and directly as possible. User behaviour – effect on web writing The most important thing to realise when writing for the web is that most people don’t read web pages, they scan them. Heart-breaking as it might be for people who write for the web, research has repeatedly shown that users typically glance at a page to quickly ‘get the gist’ of it and then (if you are lucky) concentrate…

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Tim Fidgeon
10 January 2011

Users are impatient, so sites should load quickly. Most users only scan web pages, so they should be specifically written for the web. User behaviour drives usability Over the past 12 years of working on usability projects, we’ve had lots of opportunity to observe user behaviour (from activities such as usability testing, paper prototyping and web analytics). This has shown us lots of examples of a basic usability principle:users are impatient and don’t pay attention. Most of us know this intuitively from the silly mistakes we’ve made ourselves (“How could I not have seen that?!”). At its heart, the field…

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