User behaviour.

Ben Logan
20 June 2012

Ebay have recently begun testing a new search interface but unfortunately for the ecommerce giant, their message boards have been buzzing with negative feedback. The changes have been described as the beginning of “a learning curve” – however those used to the old style pages are expected to find the revamp difficult to adjust to. For the first case in point, the size of images has been increased, leading to several testers complaining that they could only see four listings per page due to the resolution of their displays and that it increases the amount of scrolling required. This alone…

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Ben Logan
18 May 2012

While the inevitable rise of shopping online means that most of us will have bought something via the Internet at one stage or another, many industry experts are now predicting that by the end of 2014 as many as one in four people will regularly conduct ecommerce transactions using interactive television. An eBay commissioned survey estimates that £750m worth of sales are expected by this period, so the rise of Internet connected TVs looks set to become one of the most influential emerging ecomm channels. This trend is largely due to the increasing convergence of user interfaces across platforms i.e….

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Ben Logan
23 April 2012

HTC recently launched the HTC One S smartphone, featuring the new Sense user interface (version 4.0).  Audiences had given mixed feedback on the previous version of the Sense user interface, with some consumers feeling that it was cumbersome and overly complicated.  The new version features numerous features and design touches that – its developers hope – will make it easier to use. At first glance, the interface does not look radically different to previous iterations, but small changes mean that it is much quicker and more convenient to use.  Users are now able, for example, to arrange many screens’ icons…

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Ben Logan
2 April 2012

The US based Userlytics Corporation has now announced their launch of the first Neuro Experience (NX) Testing Platform – this will allow companies to visually see which neuron pathways are excited in users during online interactions. The system works by using an advanced form of eye tracking, which measures not only the direction of the eye scan, but also the light intensity and reflective capacity of the retina. Over the past few years, cutting-edge research has shown a direct correlation between which light receptive molecules in the eye’s retina increase or decrease their receptivity and reflective capacity and which of…

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Ben Logan
30 March 2012

Starting from April 1, it has been announced that electronics giant Sony will be moving to common pricing in order to improve their customer experience and thus boost sales. In a nutshell, common pricing sets a limit on the discounts that retailers can apply by establishing a minimum cost for a certain product. By doing this, brand image is preserved by preventing competing retailers from slashing prices too much. Sony’s CEO, Phil Molyneux has said that they are embarking on a complimentary campaign designed to communicate the value of the shift – this marketing communication will be crucial to the…

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Ben Logan
28 March 2012

Siri has proven to be very popular with iPhone 4S users – more than half of those polled in a recent survey claim to be very satisfied with Apple’s voice command system. In addition, rumours have already begun to spread about the possibility of Apple launching a TV set with a Siri voice interface. Only a small amount of users said that they were actually dissatisfied with the Siri system, however only 37% would like to see a similar interface made available for television sets. John Barrett, Director of Consumer Analytics at Parks Associates, the company who conducted the survey,…

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