User behaviour.

Ben Logan
22 May 2013

Usability can help social media As usability practitioners, we are fascinated by psychology and communication.  We are also very used to trying to see things from other people’s perspective.  In a sense, that’s what a lot of usability is – trying to appreciate that other people may not see things the same way as you do.  If you’re in any doubt about that, watch a usability testing session sometime!   One of the reasons we’re so interested when companies get social media wrong is that it shows they have not ‘got it’.  They are using social media to serve their…

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Ben Logan
7 May 2013

We’ve seen before what happens to High Street giants that refuse to wake up to the popularity of online retail. Selfridges have now seen the light with the launch of their new Click&Collect service, and at the other end of the spectrum budget supermarket Iceland have revamped their online customer experience. Iceland are currently testing their fresh service via a number of stores in the North and South West of England, while making use of a new and improved online user interface. The company has experimented in this area before, being the first UK food retailer to launch online shopping…

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Ben Logan
30 April 2013

Routehappy have relaunched their airline flight retail site with a whole new approach to the way people book their tickets. Not only do they promise to find the best available ticket price, but they also claim to be able to locate the best option based on price, seat, comfort and schedule. Robert Albert, Routehappy’s founder and Chief Executive explained the company’s decision to extend their flight preferences beyond price alone: “”Consumers care about experience, even if they don’t acknowledge it.” In preparing for the relaunch of their site, Routehappy embarked upon an extensive usability testing program and noticed that certain…

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Ben Logan
29 April 2013

Now that Google Glass headsets have begun to filter out to the public as part of a beta-testing scheme, engineers have been peeping at the programming code to see what wonders Google has planned for us. Amongst the discoveries were a number of hidden references to ways that users would be able to interact with wearable computers without having to say a word. For example, a nod could turn the glasses on or off and a well timed wink could take a photo. Researchers at Samsung’s Emerging Technology Lab could be rendering such advances obsolete though, by developing tablets that…

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Ben Logan
25 February 2013

The inevitable transfer from cold hard cash to electronic payments has been on its way for some time now, and nostalgic as we might be, the disappearance of notes and coins from our pockets seems unavoidable. Visa has just taken more strides forward in this arena with the launch of a new initiative called The Visa Ready Partner Program. This development paves the way for mobile developers, network operators and technology partners to gain access to the Visa IP best practices and licenses by providing a framework for collaboration with Visa. Mobile point-of-sale acceptance (mPOS) providers, mobile NFC-enabled device manufacturers,…

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Ben Logan
19 January 2013

July 2012 saw the release of Google’s “Handwrite” – a feature which allows the user to perform a Google search from a smartphone or tablet by writing their search term with a finger rather than inputting via keyboard or voice input. The app had been regarded as a nice feature or an alternate method of input, but with a new update released today, Google will be hoping for deeper market penetration of their handwritten user interface. Explaining some of the new features, product manager Lawrence Chang commented: “If you’ve tried Handwrite before, you may have had some trouble entering a…

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