User behaviour.

Ben Logan
15 October 2013

Yahoo Mail’s major design update seems to have gone horribly wrong – there has been a huge backlash from the email service’s 275 million users, with some claiming that the UI now looks like “a knock off of competitor Gmail”. Tens of thousands of people have complained about the glitches and reduced functionality of the new Yahoo Mail interface, while many simply don’t like the new look and feel. Yahoo CEO Marissa Mayer (previously a top Google executive) has been personally blamed by many for the redesign failure, with the general consensus being bafflement by what seems to be a…

Read more

Ben Logan
10 October 2013

3D viewing is yet to make the impact on home entertainment that many predicted, but the Disney Company have had another big idea in the evolution of television with the development of Texture TV. Technology developed by researchers at Disney is said to simulate textures on a flat screen and bring the images to life. The texture effect is accomplished by applying an electrical field across a flat screen, which creates friction through electrostatic forces on the skin when a finger is dragged across it. Disney Research Interaction Group Director, Ivan Poupyrev, explained further: “Our brain perceives the 3D bump…

Read more

Ben Logan
2 October 2013

NASA is gearing up to launch a 3D printer into space next year – a move that could very much establish a significant change in how space flight is approached and undertaken. Rather than having to load up with a large supply of tools and spare parts, as well as in extreme cases having to abort missions due to missing equipment, a 3D printer would serve as a factory in space that can reproduce an infinite amount of crucial objects. Dave Korsmeyer, Director of Engineering at NASA’s Ames Research Centre, commented: “If you want to be adaptable, you have to…

Read more

Ben Logan
11 September 2013

Apple have continued with their endeavour to rival Android and bring elements from 1970’s science fiction novels into our day to day lives with the announcement that the new iPhone 5 will include an integrated fingerprint scanner, referred to as Touch ID. Rather than unlocking their mobile with a passcode, pattern or face recognition, the user will be able to gain access as well as make purchases with the press of a digit. We’ve seen the technology used before on laptops, but this functionality integration into the iPhone will be a great feature for those for whom the input of…

Read more

Ben Logan
30 August 2013

Like many large web-based companies, Netflix are continually conducting usability tests across their platforms and developing new strategies to maximise the testing results. Netflix’s pro-active beta-testing program is automatically rolled out to new users so that tweaks and changes can be tested by newly subscribed users. Neil Hunt, Chief Product Tester at Netflix, explained their strategy: “Most testing is done with brand new users who don’t have learned behaviours to unlearn, that gives us the cleanest read, and so the typical new user coming in will end up in half a dozen or a dozen different test experiences, most of…

Read more

Ben Logan
12 August 2013

Digital wallet systems are being explored by many companies at time of writing, so it’s no surprise that one of the world’s leading online payment gateways are ahead of the crowd. Paypal have been testing a new mobile app that requires shoppers to buy products with the use of a facial verification system. Currently, 12 different merchants in London are already playing their part in the usability testing program. The way it works is that a shopper logs in when they enter the store platform, as they would when checking in on Facebook. The platform then sends their photograph and…

Read more

Got a project in mind?

Danny, our Client Services Director, is on hand to answer your questions.