Usability Testing.

Ben Logan
30 August 2013

Like many large web-based companies, Netflix are continually conducting usability tests across their platforms and developing new strategies to maximise the testing results. Netflix’s pro-active beta-testing program is automatically rolled out to new users so that tweaks and changes can be tested by newly subscribed users. Neil Hunt, Chief Product Tester at Netflix, explained their strategy: “Most testing is done with brand new users who don’t have learned behaviours to unlearn, that gives us the cleanest read, and so the typical new user coming in will end up in half a dozen or a dozen different test experiences, most of…

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Ben Logan
19 August 2013

With people opening up more and more on social media, the potential to use updates about their daily lives as a tool to identify related incidents of food poisoning as well as locate the source is made possible – a new app recently developed in Chicago cleverly harnesses this info. The app searches Twitter for relevant keywords that could suggest an occurrence of a foodborne illness and flags these tweets for a team of developers to respond to. Individuals are then tweeted and asked to access an online user interface to file a food poisoning report, which is connected to…

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Ben Logan
6 August 2013

Fans of getting creative with customising their iPhone, iPod Touch or iPad will be pleased to know that Apalon has today announced the release of their new 2.0 version of popular Pimp Your Screen (the previous version won Best Wallpaper app of 2011 and 2012). Developer MYW Productions has evidently taken their time with usability testing – the latest 2.0 version has undergone a total overhaul and boasts a brand new user interface which is easier than ever before to navigate. Once a person launches the app, they immediately find themselves in a nifty gallery of unique content – further…

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Ben Logan
1 August 2013

Portable gaming might not seem to be the best venture to currently embark upon, with Nintendo’s 3DS having more or less sown up the market for core gamers and thereby leaving the more powerful Sony Vita behind. Into this market though, Nvidia have seen fit to launch their new ‘Shield’ – a high quality handheld gaming device whose performance is being described by reviewers as “incredible”. Nvidia’s first end-user release resembles a 5 inch Android tablet protruding from a console style gaming controller. As such it can run all of the expected Android apps, but also serves as a powerful…

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Ben Logan
24 June 2013

Those looking to escape to sunnier climes in beautiful Italy this summer will be pleased to know about a new online travel option. Yalla Yalla, a platform dedicated to the booking of travel packages and cruises provided by the top Italian tour operators, has just relaunched their website with a much improved user experience that has customers brimming with praise. The site underwent extensive A/B and usability testing for the redesign, with the focus on optimal user satisfaction. Innovative and improved features facilitate the ability to quickly and intuitively search for holiday and cruise packages tailored to individual needs, or…

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Ben Logan
28 May 2013

Cisco has embarked on a new program of employing college graduates in a bid to improve their information technology department’s ability to provide an effective user experience. By hiring testers from the “Millennial Generation”, Cisco stands in direct contrast to the majority of their competitors who classically hire more experienced workers. But by making use of testers who have grown up without the burden of the initial cumbersome user interfaces and expect intuitive user experience right out of the box, Cisco are hoping to put themselves in a prime position to produce attractive, user-friendly interfaces. Cisco have acknowledged the fact…

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