Top tips.

Marianne Brierley
10 November 2013

Organisations’ social media must deliver a clear benefit to the audience. Other usability considerations include having: a strong audience-focus, appropriate timing and custom copywriting. The first rule of social media is: social media is generally used to engage with friends and family, not organisations. The second rule of social media is: this makes social media a very challenging environment for most organisations. Of course, there are exceptions – it’s relatively easy, for example, to use social media to promote something sexy (such as upcoming film releases, sporting news or celebrity gossip). With topics that people are already interested in, social…

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Ben Logan
11 March 2013

Be Kaler and the gang at Futureheads Recruitment hosted a UX roundtable, with some of the movers and shakers in the UX industry and several videos interviews were conducted during and after the session. We were asked to highlight what we think a ux portfolio should communicate in today’s ever-changing digital world. There are some interesting and valuable points in there for practitioners at all levels. Do let us know if you have any questions or comments you’d like to add. What should a UX portfolio communicate http://www.youtube.com/watch?v=UJACxnkjHcQ#t=14 In less than 10 words describe your ideal UX candidate http://www.youtube.com/watch?v=iQtadht3BM8 What’s…

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Ben Logan
9 November 2009

Video is a key component of an internet presence and sites such as YouTube and Vimeo offer to host video for no additional cost. High bandwidth sites would have previously incurred significant charges for streamed video but now any site owner can frequently publish their video content online for no extra cost. Why caption videos? Multimedia presentations (rich media) usually involves image, sound and motion. This can present accessibility barriers to some people with disabilities, for instance visual impairments, hearing loss, photosensitive epilepsy, cognitive and learning disabilities, attention deficit disorder, and dyslexia. Captions and subtitles make videos accessible to a…

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Ben Logan
21 April 2009

In this article we look at ten tips aimed at improving the usability of your homepage. Your homepage gives an impression to end users about how professional your organisation is. Users may arrive at your site at a landing page or an article deep within your site and they are highly likely to navigate back to the homepage in their journey. 1. Is it clear what you do and what your site offers? This should be immediately apparent to the end user, and if you have one, your tagline should help summarise in one sentence the purpose of the site…

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Ben Logan
20 April 2009

In this article we look at ten tips aimed at improving the usability of your e-commerce web site so you can convert more traffic on the site into sales. Given the wealth of discussions going on about a global recession it has never been a more relevant time to review your site and ask yourself if it is really working for you? 1. Provide multiple payment options Allow visitors to pay by credit card, debit card, PayPal, cheque or any other means you can and not just an online payment system. It pays to be flexible with your approach. 2….

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Ben Logan
26 February 2009

Paper prototypes are used to clarify requirements and enable draft interaction designs and screen designs to be very rapidly simulated and tested. This is the perfect opportunity to get a bit creative and involve key people on the project team, who have little-to-no technical background into the design process. It’s easier to throw away paper! The whole purpose of prototyping is to identify ideas and to explore how they could work without committing hours of design and development time for something that was never going to work. Even the most creatively drawn paper prototypes are much easier to screw up…

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