Strategy.

Ben Logan
14 May 2012

In addition to its savvy range of features, Samsung’s recently introduced Galaxy Tab 2 10.1 comes with a new lower price, making it highly competitive in the tablet marketplace. The device weighs in at 14 grams lighter than its predecessor (The Samsung Galaxy Tab 10.1) but is slightly thicker with a 1mm increase in size. Its host of applications, which should now be familiar to those who have used the Android platform, are placed within the bottom sliding navigation bar for an easily accessible customer experience. The tablet offers the standard web browsing – with Flash support, Google Maps, YouTube…

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Ben Logan
8 May 2012

Panasonic’s most recent entry into the Smart TV market is a follow up to their 2011 version – although it resembles last year’s model in some ways, there have been a few key improvements that are sure to impress users. The Viera Connect comes with a series of cloud based apps that run directly from Web servers, a facility which means that the number of apps available is unlimited. The downside to this however is that users could be at the mercy of unresponsiveness, depending on the speed of their Internet service. Tests show that this would also affect the…

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Ben Logan
3 May 2012

The next generation of space age user interfaces might be a little closer to home than we’d think – researchers are currently working on UIs designed to be implanted under the skin which will be responsive to touch and sensory inputs as well as Bluetooth and Wireless interaction. The research is being carried out by Autodesk Research and is initially at present geared towards heath and medical applications. According to Christian Holz, of the University of Potsdam in Germany, there has so far been no other serious research into this type of interface. He has said that his team are…

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Ben Logan
26 April 2012

With the market for vehicle manufacturers becoming ever more competitive, brands are understandably looking to gain an advantage in any way they can.  One of the most obvious ways in which brands can try to attract customers is through reducing prices – although this is a short-term strategy which can impact on profits.  Many manufacturers feel that a better solution is to find sources of added value which can attract customers to their brand. Increasing numbers of vehicle manufacturers are coming to believe that a source of potential advantage can be found in improving the user interfaces provided within their…

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Ben Logan
4 April 2012

Many Android smartphone users will be feeling chuffed today as Instagram (the popular photo-sharing app that’s had iPhone owners feeling superior since 2010) is now available on the Google mobile platform. Instagram’s biggest selling point is its use in social networking – it facilitates an excellent online community of photo-lovers of all types, allowing the sharing of a massive library of pictures. This free photo sharing application lets users take pics, apply a filter, and share it on the Instagram service or via a variety of other social networking services such as Facebook, Twitter, Foursquare, Tumblr, Flickr and Posterous. Following…

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Ben Logan
30 March 2012

Starting from April 1, it has been announced that electronics giant Sony will be moving to common pricing in order to improve their customer experience and thus boost sales. In a nutshell, common pricing sets a limit on the discounts that retailers can apply by establishing a minimum cost for a certain product. By doing this, brand image is preserved by preventing competing retailers from slashing prices too much. Sony’s CEO, Phil Molyneux has said that they are embarking on a complimentary campaign designed to communicate the value of the shift – this marketing communication will be crucial to the…

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Ben Logan - Director

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