Strategy.

Ben Logan
25 January 2013

In partnership with world-famous base jumper and wing suit pilot Jeb Corliss, mobile company ADAIA are to release a virtually indestructible smartphone. The Android device is being marketed as ideal for adventurers and sports enthusiasts – it will be put through its paces by US athlete Corliss as he dives in Palau, jumps in Asia and Europe and explores the Nevada Desert. Corliss will also be testing the usability of the devices features, including military grade security, top of the range navigation, extended battery life and satellite functionality when no terrestrial network is available. ADAIA CEO Heikki Sarajärvi commented: “When…

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Ben Logan
19 January 2013

July 2012 saw the release of Google’s “Handwrite” – a feature which allows the user to perform a Google search from a smartphone or tablet by writing their search term with a finger rather than inputting via keyboard or voice input. The app had been regarded as a nice feature or an alternate method of input, but with a new update released today, Google will be hoping for deeper market penetration of their handwritten user interface. Explaining some of the new features, product manager Lawrence Chang commented: “If you’ve tried Handwrite before, you may have had some trouble entering a…

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Ben Logan
8 January 2013

Car manufacturer Ford is taking further steps to integrate modern smartphones with their vehicles using a new SYNC AppLink developer program. The system, which was initially launched in 2007, allowed for the voice control of digital music players in their vehicles – Ford are now looking to increase the functionality of the concept. Speaking on behalf of the company, a representative commented: “Offering voice control so drivers can keep their hands on the wheel and eyes on the road has proven to be popular with our customers. Now, with an even faster adoption rate of smartphones, there is a need…

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Ben Logan
14 June 2012

Popular music streaming service Spotify has just updated their Android app – it now includes Last.fm integration, a selection of new features and a brand new user interface. The slick updated display allows for users to slide between options with ease and offers high resolution artist imagery, upgraded sound options, album art, related artist view and the ability to monitor friend’s playlists. Another fresh addition is the ability of users to control audio playback from the lock-screen of their device, which has long been considered an overdue feature. Those with high end smartphones will also appreciate the support for super…

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Ben Logan
23 May 2012

Mixin have come up with a unique video commenting and sharing social syndication system that allows users to add personal comments into online videos and then share them with their own social groups. The start-up company are hoping that their new development will redefine social video and with an impressive one month grow to 200k monthly users, they are off to an encouraging start. Jon Goldman, CEO of Mixin, further explained the system’s features: “Most online video is all about searching and algorithms with some minor social features tacked on. Mixin’s technology starts with social interaction as the foundation so…

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Ben Logan
18 May 2012

While the inevitable rise of shopping online means that most of us will have bought something via the Internet at one stage or another, many industry experts are now predicting that by the end of 2014 as many as one in four people will regularly conduct ecommerce transactions using interactive television. An eBay commissioned survey estimates that £750m worth of sales are expected by this period, so the rise of Internet connected TVs looks set to become one of the most influential emerging ecomm channels. This trend is largely due to the increasing convergence of user interfaces across platforms i.e….

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