Strategy.

Ben Logan
7 May 2013

We’ve seen before what happens to High Street giants that refuse to wake up to the popularity of online retail. Selfridges have now seen the light with the launch of their new Click&Collect service, and at the other end of the spectrum budget supermarket Iceland have revamped their online customer experience. Iceland are currently testing their fresh service via a number of stores in the North and South West of England, while making use of a new and improved online user interface. The company has experimented in this area before, being the first UK food retailer to launch online shopping…

Read more

Ben Logan
30 April 2013

Routehappy have relaunched their airline flight retail site with a whole new approach to the way people book their tickets. Not only do they promise to find the best available ticket price, but they also claim to be able to locate the best option based on price, seat, comfort and schedule. Robert Albert, Routehappy’s founder and Chief Executive explained the company’s decision to extend their flight preferences beyond price alone: “”Consumers care about experience, even if they don’t acknowledge it.” In preparing for the relaunch of their site, Routehappy embarked upon an extensive usability testing program and noticed that certain…

Read more

Ben Logan
12 April 2013

Research firm IDC’s new data has revealed that shipments of PCs plunged 14% in the first quarter of 2013 – the greatest decrease seen since the firm began tracking sales in 1994. Industry experts are raking over the results as we speak to pinpoint the reasons, and unfortunately for Microsoft, their new Windows 8 computer and tablet operating system is once again under fire. Bob O’Donnell, IDC Program Vice President, commented in a statement: “At this point, unfortunately, it seems clear that the Windows 8 launch not only failed to provide a positive boost to the PC market, but appears…

Read more

Ben Logan
26 March 2013

Google have jumped on board the competitive note taking market with the release of their Keep Android app. While it easily draws comparisons with the more comprehensive Evernote, Keep has its own set of user-friendly features to impress. Billed by Google as a “Central place to save what’s on your mind”, Keep can be considered a multimedia scrapbook for ideas, projects and random thoughts. One of Keep’s nicest features is the control it gives over its user interface. The visual presentation of the notes is flexible, and its visual design is indicative of Google’s recent commitment to the creation of…

Read more

Ben Logan
4 March 2013

The rise of smartphones and tablets to common usage and market dominance in first world countries has happened incredibly swiftly, however at this year’s MWC show Nokia have announced a new mobile phone which targets emerging markets. Unlikely to win any awards for speed and style, the Nokia 105 is instead able to impress with its price tag of around £15 and its standby time of 35 days. Further sacrifices made for this type of affordability are that the 2G phone mobile is absent of a camera and the only multimedia it features is an FM radio. Nevertheless, it must…

Read more

Ben Logan
25 February 2013

The inevitable transfer from cold hard cash to electronic payments has been on its way for some time now, and nostalgic as we might be, the disappearance of notes and coins from our pockets seems unavoidable. Visa has just taken more strides forward in this arena with the launch of a new initiative called The Visa Ready Partner Program. This development paves the way for mobile developers, network operators and technology partners to gain access to the Visa IP best practices and licenses by providing a framework for collaboration with Visa. Mobile point-of-sale acceptance (mPOS) providers, mobile NFC-enabled device manufacturers,…

Read more

Ben Logan - Director

Got a project in mind?

Ben is on hand to answer your questions.