Research.

Ben Logan
10 April 2013

The question is now being asked – are your friends on Facebook really people? Tests reveal that the social media platform might be teaming with bots that are busy siphoning off your data and attempting to influence your decisions. Researchers at the Department of Electrical & Computer Engineering at the University of British Columbia (UBC) have designed a bot army of fake automatic friends and found that when tested they managed to imitate real people well enough to infiltrate social networks. The bots were so successful that they even began receiving friend requests from authentic users, although unsurprisingly the fake…

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Ben Logan
2 October 2011

A recent report by usability experts Nielsen Norman Group claims that the mobile web experience of today is in a similar state to the traditional Internet’s progress in 1999. This is in contrast to a similar survey undertaken by the company in 2009, which found that the Internet use of that year was comparable to the desktop Internet of 1994, showing a definite increase in usability. Nielsen Norman Group’s study asked participants to carry out a range of tasks on their devices, from looking up the prices of electrical goods to finding topical daily content.  Mobiles tested included a range…

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Spotless
25 February 2010

Mark McElhaw – Published: 25th Feb 2010 13:42 GMT Over the last 10 years, practitioners have been debating whether and how eye tracking fits with usability research. But how can you compare a method with a technology? Perhaps if we understand some of the real issues of this debate, you’ll be in a better position to find the right method, tools and media to measure your user experience. You can get the same results at a fraction of the cost. A colleague once told me traditional usability testing can uncover as much as 95‰ issues at a third the cost…

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Ben Logan
20 April 2009

In this article we look at ten tips aimed at improving the usability of your e-commerce web site so you can convert more traffic on the site into sales. Given the wealth of discussions going on about a global recession it has never been a more relevant time to review your site and ask yourself if it is really working for you? 1. Provide multiple payment options Allow visitors to pay by credit card, debit card, PayPal, cheque or any other means you can and not just an online payment system. It pays to be flexible with your approach. 2….

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