Optimisation.

Ben Logan
21 May 2012

The Comptel Corporation has today introduced an innovative approach which will allow communications service providers (CSPs) to take their customer experience management to the next level. Using advanced predictive analytics technology called CIQ4T, CSPs will be able to understand each individual subscriber and their circumstances better than ever before, plus leverage this information to predict consumer behaviours so they can enhance their business performance accordingly. These customer engagement solutions raise the bar in event data processing, advanced predictive analytics and real-time action-taking, so that CSPs can build a personalised service to maximise subscriber interactions. Key features of CIQ4T include contextual…

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Ben Logan
2 April 2012

The US based Userlytics Corporation has now announced their launch of the first Neuro Experience (NX) Testing Platform – this will allow companies to visually see which neuron pathways are excited in users during online interactions. The system works by using an advanced form of eye tracking, which measures not only the direction of the eye scan, but also the light intensity and reflective capacity of the retina. Over the past few years, cutting-edge research has shown a direct correlation between which light receptive molecules in the eye’s retina increase or decrease their receptivity and reflective capacity and which of…

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