Multi-channel usability.

Ben Logan
10 January 2012

If the word at the 2012 International Consumer Electronics Show is to be believed, we can expect an invasion of smart technology in our homes and a streamlined way to interact with multiple household devices. Smart kitchen tops, smart cameras, in-vehicle accessories, tablets and 3-D televisions – all connected to each other and to the Internet – are on the horizon. Many of these devices will also be connected to social networking platforms to allow for a seamless integration of home life and online activity. It’s also expected that a refinement of user interfaces will soon be unveiled. With ever…

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Ben Logan
21 October 2011

Matt Walsh, the Executive Experience Director at advertising agency Crispin Porter and Bogusky, has spoken of the need for brands to capitalise on the narrative links between touch points to prompt action and interest from consumers. Speaking at the Guardian’s Changing Advertising Summit recently, Walsh said: “You need more than emotion. It’s an important part of a creative strategy, but as consumers access brands across a variety of touch points, marketers need to ask themselves how this frequency impacts ad creativity from an experience design standpoint.” He stressed the importance of brands staying fixed on their customers solutions and warned…

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