Mobile.

Ben Logan
14 October 2011

A pioneering new service from Japan’s Mitsue-Links Co. Ltd will allow companies to effectively test the usability and end user response of their products on smartphone and tablet devices. Using Tobii Technology’s eye-tracking technology, the system identifies the response of users to client interfaces by monitoring their eye movements. This gives developers the opportunity to simulate their end user’s cognitive responses and thinking. Tobii’s eye tracking system is worn on the body rather than around the eye area, so it does not distract the user during durability tests, allowing for authentic responses during day to day device usage to be…

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Ben Logan
12 October 2011

The hotly anticipated release of Amazon’s new Kindle Fire tablet is finally nearly upon us, with a November 15th release in the US officially announced and at a $199 price tag. It has not yet been confirmed however when the device will make its appearance on shelves in the UK or at what cost. Amazon’s new 7 inch tablet includes a 1 GHz dual core processor, 8 GB of internal storage and an onboard 512Mbs of RAM.  As well as allowing users to directly purchase books, magazines and movies as with its predecessor, the Kindle Fire will also allow users…

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Ben Logan
9 October 2011

Android’s Ice Cream Sandwich (ICS) will boast an entirely button-free design, leading to a seamless user experience that is currently hotly anticipated by Android fans and critics alike. The new system is doing away with a single menu button, which is being replaced by a context sensitive Action Bar that will reduce the number of screen taps required to initiate important user interactions. This Action Bar is adaptive and will present relevant options to suit the current scenario, thus doing away with the need to scroll lengthy lists full of menu options. The adoption of a purely onscreen button driven…

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Ben Logan
2 October 2011

A recent report by usability experts Nielsen Norman Group claims that the mobile web experience of today is in a similar state to the traditional Internet’s progress in 1999. This is in contrast to a similar survey undertaken by the company in 2009, which found that the Internet use of that year was comparable to the desktop Internet of 1994, showing a definite increase in usability. Nielsen Norman Group’s study asked participants to carry out a range of tasks on their devices, from looking up the prices of electrical goods to finding topical daily content.  Mobiles tested included a range…

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Ben Logan
2 May 2011

Mobile usability testing uses many traditional testing skills. Some particular issues to consider include: field testing’s greater potential benefit, including each mobile device category within your testing and using a device-mounted camera to observe & record sessions. Introduction – to mobile usability testing In March 2011, UK smartphone penetration reached 33%1. Another study found that data usage on UK mobile devices increased by over 75% in the first quarter of 2011.2 This means that it is becoming increasingly likely that significant numbers of your customers may want to use mobile devices to research and/or interact with your company. In order…

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Ben Logan
19 February 2009

What are the key considerations for mobile and handheld usability? What should you be doing to improve the end user experience? Mobile web users Today’s mobile devices are multi-functional devices capable of hosting a broad range of applications for both business and consumer use. People are rapidly changing the way they view and consume websites and the time spent on mobile and handheld devices has dramatically increased. The challenge designers now face is that the mobile and handheld market is more varied than ever before. There are about 2500 phone models With around 500 different operators More than 25 browsers…

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