Method cards.

26 September 2017

Over the last few years, a number of design buzzwords have been popularised by various media with varying definitions, making it increasingly difficult to communicate what we do as service designers. We are all ‘design thinkers’ or ‘human-centred designers’ concerned with ‘strategic design’ or ‘user experience’. I’ve spoken about service design with many designers and quickly realised we’re using the same words to describe very different things. It’s confusing, to say the least. So what differentiates service design from other disciplines? And how much do the definitions matter? One of the reasons these definitions are so challenging for service designers…

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