International research.

Tom Knoll
31 May 2017

In this post l focus on the best ways to run ethnographic research when you have clients attending the sessions with you. Clients are, of course, a vital part of what we do, but when it comes to ethnography, however good their intentions, clients can unknowingly interfere with the collection of reliable data.

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14 October 2015

Last night I attended the Ladies that UX London meet-up on International Research, featuring presentations by three Google researchers. They presented their insights and experiences around international research in emerging markets, in particular drawing on examples from Brazil and India.

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