International research.
31 May 2017
In this post l focus on the best ways to run ethnographic research when you have clients attending the sessions with you. Clients are, of course, a vital part of what we do, but when it comes to ethnography, however good their intentions, clients can unknowingly interfere with the collection of reliable data.
14 October 2015
Last night I attended the Ladies that UX London meet-up on International Research, featuring presentations by three Google researchers. They presented their insights and experiences around international research in emerging markets, in particular drawing on examples from Brazil and India.