Experience design.

Ben Logan
21 October 2011

Matt Walsh, the Executive Experience Director at advertising agency Crispin Porter and Bogusky, has spoken of the need for brands to capitalise on the narrative links between touch points to prompt action and interest from consumers. Speaking at the Guardian’s Changing Advertising Summit recently, Walsh said: “You need more than emotion. It’s an important part of a creative strategy, but as consumers access brands across a variety of touch points, marketers need to ask themselves how this frequency impacts ad creativity from an experience design standpoint.” He stressed the importance of brands staying fixed on their customers solutions and warned…

Read more

Ben Logan - Director

Got a project in mind?

Ben is on hand to answer your questions.