ONLINE WEBINAR

Using Behavioural Design to Increase Product Adoption

Tuesday 23 July 2024 – 11:00 AM to 11:45 AM (GMT)

• Mental models that need to be considered.

• Unconventional tactics to address users' autopilot behaviours.
• The unusual analogy between our payment decision-making and a piece of playground equipment.
  
• How behavioural science can fill the gap in your customer understanding.

Have you worked on new digital products which delight customers, yet getting people to try them remains tricky?

Join us in a webinar to hear about how Spotless uses behavioural science to increase customer adoption of new products and services. We will introduce Spotless's bespoke behavioural design framework, CRAAFT & CLEAR used to analyse decision environments and design for better outcomes.‍‍

We are delighted to be joined by Tamian Godfrey, Market Development Lead at NatWest. We will talk about how we used behavioural design to support Payit by NatWest, an account-to-account payment solution enabling businesses to use open banking for taking payments seamlessly and securely. Tamian will provide a product owner perspective of how this has been effective in the fast-paced world of eCommerce.