Service Design

We work with businesses to create innovative services by involving people in the design and innovation process.

Service Design

Observing and understanding people and how they interact with products and services provides a solid foundation for any project.

  • Methods
  • Ethnographic research
  • Service safari
  • Co-Design workshops
  • Stakeholder workshops
  • Prototyping
  • Role playing
  • Outputs
  • Personas
  • Empathy maps
  • Mental models
  • Storyboards
  • Video
  • Prototypes
  • Customer journey maps
  • Service blueprints
  • Roadmaps
Design Innovation & Research

What makes us different


Boutique and unique

Being an independent agency is integral to our success. We offer a tailored, bespoke service. We move swiftly, and are more hungry to do better. We are not resting on a big reputation.


Roll up your sleeves

We are a smart bunch, but not smart enough to figure all of this out by ourselves. If we can’t collaborate together this won’t work at all.


Do what you love

We are all personally invested in our work and always try and match personal interests to projects to ensure project success. Ideas are encouraged and openness is part of our culture.


No customer insight - no project

Working with customers and your business is non-negotiable. If you want to skip the customer insight bit, then we are not the right agency for you.


Research facilities that rock

Every bit of kit, and every last detail in our cutting edge research facilities has been designed by researchers for researchers. Our menus include artisan food, hand picked craft beers, and the best coffee London has to offer.

Our core services



We have the experience to uncover insights that lab research won’t give you. We will walk in your customers shoes and find where the real pain points are.


Customer journey maps

We can help you create customer journey maps, using customer narratives and customer data to plot their experience over time.


Service blueprints

Our service blueprints seek to uncover and document all the things that go on beneath the surface and the internal makeup of the organisation that creates it.

What others are saying

“We worked with Spotless to carry out an accessibility audit on our new website and were really impressed with their service. Their professional, friendly approach made working with them a pleasure, and they provided invaluable advice and consultation over and above what we had paid for. Nothing was too much trouble, and I would not hesitate in recommending them as an agency.”

Jane Godfrey - Customer Journey Manager, Waitrose

Ben Logan - Director

Got a project in mind?

Ben, our Director, is on hand to answer your questions.