Customer Experience Strategy

Great customer experience is about injecting purpose and empathy into everything your company does.

Customer Experience Strategy

Observing and understanding people and how they interact with products and services provides a solid foundation for any project.

  • Methods
  • Ethnographic research
  • Qualitative customer research
  • Employee engagement
  • Stakeholder workshops
  • Co-Design workshops
  • Outputs
  • Personas
  • Competitor review
  • Customer journey maps
  • Future state journey maps
  • Touchpoint maps
  • Customer experience blueprints
  • Experience Design Principles
Customer Experience Design Agency

What makes us different


Boutique and unique

Being an independent agency is integral to our success. We offer a tailored, bespoke service. We move swiftly, and are more hungry to do better. We are not resting on a big reputation.


Roll up your sleeves

We are a smart bunch, but not smart enough to figure all of this out by ourselves. If we can’t collaborate together this won’t work at all.


Do what you love

We are all personally invested in our work and always try and match personal interests to projects to ensure project success. Ideas are encouraged and openness is part of our culture.


No customer insight - no project

Working with customers and your business is non-negotiable. If you want to skip the customer insight bit, then we are not the right agency for you.


Research facilities that rock

Every bit of kit, and every last detail in our cutting edge research facilities has been designed by researchers for researchers. Our menus include artisan food, hand picked craft beers, and the best coffee London has to offer.

Our core services


CX Strategy

We help you integrate customer experience with your corporate strategies and gain a competitive advantage.


Customer journey maps

We can help you create customer journey maps, using customer narratives and customer data to plot their experience over time.


Employee engagement

Working with your employees, partners and 3rd parties to align all functional areas for collaboration from the outset.

What others are saying

“We worked with Spotless to carry out an accessibility audit on our new website and were really impressed with their service. Their professional, friendly approach made working with them a pleasure, and they provided invaluable advice and consultation over and above what we had paid for. Nothing was too much trouble, and I would not hesitate in recommending them as an agency.”

Jane Godfrey - Customer Journey Manager, Waitrose

Ben Logan - Director

Got a project in mind?

Ben, our Director, is on hand to answer your questions.