Travel & Tourism.

See the companies we have helped in the tourism & travel sectors.

  • Olympic Park customer expectations
    Queen Elizabeth Olympic Park
    Customer expectations for the Olympic Park services
  • Hailo
    Visualising social media sentiment analysis
  • Hostels.com
    Hostels.com
    Evaluating a new web experience with eyetracking
  • Barclays Cycle Hire
    Barclays Cycle Hire
    Evaluating and iterating mobile cycle hire
  • Premier Inn
    Premier Inn
    Usability testing and agile workstreams
  • Hurtigruten
    Understanding international online booking journeys
  • Optimising the website to increase conversion
    Kew Gardens
    Optimising the website to increase conversion
  • Eurotunnel
    Eurotunnel
    Improving the booking process
  • Hostelworld
    Evaluating websites with eyetracking
Olympic Park customer expectations
Queen Elizabeth Olympic Park

The team at QEOP wanted to take stock and see how well the website meets their users’ needs and behaviours. Interviews were designed to explore both what people knew and expected from the park, helping us to define the future vision for their digital touchpoints.

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Analysing customer sentiment across 3 markets and presenting the results in an engaging infographic format.

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Hostels.com
Hostels.com

Hostels.com wanted us to get them feedback on enhancements they made to their revamped website, and the aim of the project was to gain a deeper understanding of how users of hostel sites interact with the new version of the site, and what they look for when deciding to make a booking.

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Barclays Cycle Hire
Barclays Cycle Hire

Gather practical insights on Barclays' mobile cycle hire app through user interviews to ensure the mobile application made sense to the target audience

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Premier Inn
Premier Inn

Dare Digital required support in providing user research and testing for one of their key clients, Premier Inn, to determine how a representative audience would use the site and the response to the new features they were suggesting.

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Hurtigruten
Hurtigruten

International lab based usability testing on their existing website across three key markets (UK, Germany, and Norway). Possible improvements were identified for the existing site that could be implemented globally as well as changes that could be introduced at a local country level.

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Kew Gardens
Kew Gardens

Usability, conversion rate optimisation and SEO work to increase the conversion rate for sales of tickets and products for Kew Gardens.

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Eurotunnel

Eurotunnel were particularly interested in the booking process of their site. They wanted to understand how users actually moved through the booking process, what questions they had whilst booking and what, if any, problems they encountered whilst going through the flow.

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Hostelworld
Hostelworld

User testing was used to provide early feedback on a new site design which included faceted navigation, followed by user testing with eye tracking to better observe how customers move through the site.

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Got a project in mind?

Danny, our Client Services Director, is on hand to answer your questions.