- Customer expectations for the Olympic Park services
- Visualising social media sentiment analysis
- Evaluating a new web experience with eyetracking
- Evaluating and iterating mobile cycle hire
- Usability testing and agile workstreams
- Understanding international online booking journeys
- Optimising the website to increase conversion
- Improving the booking process
- Evaluating websites with eyetracking
The team at QEOP wanted to take stock and see how well the website meets their users’ needs and behaviours. Interviews were designed to explore both what people knew and expected from the park, helping us to define the future vision for their digital touchpoints.
Hostels.com wanted us to get them feedback on enhancements they made to their revamped website, and the aim of the project was to gain a deeper understanding of how users of hostel sites interact with the new version of the site, and what they look for when deciding to make a booking.
International lab based usability testing on their existing website across three key markets (UK, Germany, and Norway). Possible improvements were identified for the existing site that could be implemented globally as well as changes that could be introduced at a local country level.
Eurotunnel were particularly interested in the booking process of their site. They wanted to understand how users actually moved through the booking process, what questions they had whilst booking and what, if any, problems they encountered whilst going through the flow.