Finance.
Advances in AI and digital currencies are producing a new sector of fintech shaped around the user. How can service design and design thinking help facilitate these new services and ideas? Find out how new digital technologies are transforming services and user experience through innovation in financial services in 2017.
Service Design in Finance
We work within the Finance sector, improving services and creating innovative customer experiences.
Our services for the Finance sector range from initial design research through to overall service design and organisational transformation. Regular interaction through qualitative research, behavioural observation and data is key to ensure company activities are aligned to customer needs and goals. We can help you with UX strategy and customer experience improvement.
Finance Case Studies
See the companies we have helped in the Finance Sector
Starting with diary studies, we developed personas and their related customer journey maps for investing. We then ran multiple co-design sessions to create a starting point for the design of an iPad app suitable for all types of investors.
Spotless provided support during the development of Fidelity's first iPad offering scheduled for completion in early 2014. Fidelity required user testing to ensure their design supported customer needs and business objectives.
Working with private traders in the UK Saxo Bank asked us to run focus groups to see what their client base thought of some advertising and educational videos that were being shot for their site. Saxo Bank were also interested in their clients’ general feelings towards video and their video consumption habits.
Orbis are creating a new offering aimed at a different market segment to their current clients and they wanted us to help them test their new websites designs in order to see if it appealed to their target market and if it made sense to them.
Usability studies helped to understand the needs of its varied web audience. The insights enabled ICAEW to tailor their online services to meet user expectations and provide a website that offers useful functions, important information and relevant practical advice.
Gather practical insights on Barclays' mobile cycle hire app through user interviews to ensure the mobile application made sense to the target audience
The Financial Services Compensation Scheme (FSCS) aim to ensure they help customers when things do not go to plan for large financial organisations. We were asked to help them test a journey across multiple touchpoints.
GE Money wanted to ensure all employees from different demographics and technical backgrounds felt comfortable using the intranet for personal development. Spotless conducted a content audit, followed by design iterations before implementing the design.
BDO Stoy Hayward came to us with a requirement for an internal application that would allow them to easily present information to employees in the business.
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