User Experience Insights.

Biometric user testing can move the possible benefits up from helping to create brilliant and intuitive user interfaces to assisting developers to create genuinely engaging and fun games. The entire player journey can be tested to ensure that the pacing and design is creating the psychological resul…

Usability practitioners can use the principles of persuasion to help design more effective user experiences. We recommend that every site consider how they could test variations of these techniques, in order to find out what works for them and their audience. Based on years of academic research, he…

Interactive TV services should be simple and displayed in a central 720 x 576 area. Navigation should be clearly split between top-level and in-application (using the remote’s colour and Arrow/OK buttons). Usability testing is vital.

Usability testing can be used to quantify usability. This can allow you to compare a site’s statistical performance before and after a re-design, in order to find out if it has improved. This method is not perfect, but can be very useful.

We look at how humour is being used in some websites and ask if the punch line is falling flat?

In this article we look at “A/B” or “Split” testing and explore the basics around what this is and some tips on how you can improve your A/B testing.

Ben Logan - Director

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