User Experience Insights.

Personas detail a fictional user’s relevant mental models, context of use and goals (to represent a target user group). Personas should be formally presented to a design team and only carefully reused.

Social gaming is used for short periods of relaxation and distraction. Social games should provide: simple and repetitive tasks; tutorials; social interaction; support for interrupted gameplay; visibility of other players’ activity.

Video game usability testing is a particular form of usability testing that demands a very tight focus on identifying audience segments and providing a realistic context of use. Carefully considering these issues will increase the benefits delivered by any video game usability testing sessions.

Ethnography can help investigate very complicated or critical design challenges. A good researcher is essential when observing and/or interacting with target audiences in their real-life environment.

International usability testing can benefit from: high-level task definition; locally-informed participant recruitment and locally-delivered moderation & analysis (supported by a thorough Testing Plan).

Just because games are from very different genres and have different revenue models (freemium, free to play etc.) does not mean that they cannot learn from each other. The problems and solutions highlighted by one style of game can sometimes be adapted for the benefit of another. The mechanics of a …

Ben Logan - Director

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