User Experience Insights.

Designing for smartphones brings its own constraints and problems. Areas such as minimal screen real-estate and the fact that the phone can be held in different ways mean that extra considerations need to be made.

Underground stations can be confusing at the best of times. Our nearest station, Old Street has recently had an experience upgrade. Showing that simple things can make a big difference.

Oliver shares his thoughts on the Oculus Rift, and what its arrival could mean for gaming as an industry as well as other applications.

Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, often overlaying information, such as video, sound and audio onto products and services, using the inbuilt camera, sensors, microphones and GPS systems in a smartphone or tablet. This brie…

This article looks at the current offering of fitness activity trackers, focusing on the Fitbit Flex and some of its limitations in failing to bring about long-term behavioural changes.

I’m all in favour of virtual fitting rooms. They make the online shopping experience more engaging, they improve confidence in choices and make the experience more fun in general. It’s also been proven to reduce returns and increase sales. However it still remains to be seen if the size recommen…

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