Sector – Travel & Tourism.
We take a closer look at leading pure play eCommerce retailer Amazon and their click and collect experience for Amazon Lockers. From this we build out some broad principles that can be applied to retailers looking to adopt a ‘Click and collect’ strategy. We end on some thoughts about fut…
Underground stations can be confusing at the best of times. Our nearest station, Old Street has recently had an experience upgrade. Showing that simple things can make a big difference.
International usability testing can benefit from: high-level task definition; locally-informed participant recruitment and locally-delivered moderation & analysis (supported by a thorough Testing Plan).
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