Sector – Retail.

With the increasing popularity of online shopping, retailers are racing to improve the digital and physical selling experience into one seamless customer experience with cross-channel inventory visibility.

This article looks into the different moodboard apps and services, and how they could be used to help people actually buy some of the items they’ve been oogling over.

Rakuten have been running a dual branded site over at Play.com for a while now, and its clear that with the release of the Rakuten.co.uk mobile site yesterday that they are looking to move more into the UK market, and possibly replace the Play.com brand in the near future. The Rakuten.co.uk site is…

Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, often overlaying information, such as video, sound and audio onto products and services, using the inbuilt camera, sensors, microphones and GPS systems in a smartphone or tablet. This brie…

I’m all in favour of virtual fitting rooms. They make the online shopping experience more engaging, they improve confidence in choices and make the experience more fun in general. It’s also been proven to reduce returns and increase sales. However it still remains to be seen if the size recommen…

First impressions count for all types of media: websites, apps, films and games. Due to the free-to-play game model these first impressions count much more. The game lives and dies by new players quickly liking something they got for free and can drop at any time for no cost. We look at some con…

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