The Future of Health & Wellbeing – User Experience Insights.

How products and services will influence our behaviour over time.

This article is a summary of a workshop we held with fitness wearable users. We talked about their motivations and how these have changed over time, leading to different behaviours from initial adoption to current usage.

This article looks at the current offering of fitness activity trackers, focusing on the Fitbit Flex and some of its limitations in failing to bring about long-term behavioural changes.

Got a project in mind?

Danny, our Client Services Director, is on hand to answer your questions.