Sector – Education.

Ethnography can help investigate very complicated or critical design challenges. A good researcher is essential when observing and/or interacting with target audiences in their real-life environment.

Usability testing can be used to quantify usability. This can allow you to compare a site’s statistical performance before and after a re-design, in order to find out if it has improved. This method is not perfect, but can be very useful.

We look at how humour is being used in some websites and ask if the punch line is falling flat?

Ben Logan - Director

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