Designing for People – User Experience Insights.

The online rental market for time sensitive content is dominated by players such as iTunes and Amazon Instant. Whilst we are not focussing on the subscription model services such as Netflix in this article, which make up a significant amount of online subscriptions, we take a closer look at where th…

Designing for smartphones brings its own constraints and problems. Areas such as minimal screen real-estate and the fact that the phone can be held in different ways mean that extra considerations need to be made.

Usability practitioners can use the principles of persuasion to help design more effective user experiences. We recommend that every site consider how they could test variations of these techniques, in order to find out what works for them and their audience. Based on years of academic research, he…

Interactive TV services should be simple and displayed in a central 720 x 576 area. Navigation should be clearly split between top-level and in-application (using the remote’s colour and Arrow/OK buttons). Usability testing is vital.

We look at how humour is being used in some websites and ask if the punch line is falling flat?

Ben Logan - Director

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