Informing a future vision of the website
Queen Elizabeth II Olympic Park, in London, United Kingdom, is a sporting complex built for the 2012 Summer Olympics and the 2012 Summer Paralympics, situated to the east of the city and adjacent to the Stratford City development. It contains the athletes’ Olympic Village and several of the sporting venues including the Olympic Stadium and London Aquatics Centre, besides the London Olympics Media Centre.
After having mainly focused on opening the park, the team at QEOP wanted to take stock and see how well the website meets their users’ needs and behaviours. The ultimate goal for this project was to help create a brief that would inform the future vision of the website, and how the organisation use it to communicate with the public.
Defining next steps for stakeholders
We created a report identifying the different customer types and needs, which then tied them back to the website and any changes that needed to be made.
Following on from the presentation, we ran a workshop with the team to help transform the insights and recommendations into actions associated to specific people within QEOP. This was done to help maintain the momentum of the overall project, and factor in business needs.
User interviews, reporting, workshops, personas
The project aimed to inform the future vision of the Queen Elizabeth II Olympic Park website to better meet user needs and behaviors.
Exploration of expectations
Conducted ten interviews with local and remote individuals to understand their knowledge and expectations regarding the park and assess the website's presentation of experiences.
Spotless package recommendation
Totally Understand Your Customer; Set Your Strategic Direction; Design Your Future