Spotless workshop accepted for SXSW 2016!

4 February 2016
Ben Logan

Ben Logan


Passionate about improving services and experiences for the people that use them.

Spotless is excited to announce that our workshop has been accepted to SXSW Interactive 2016 in Austin, TX!

Our session, Service Safari: Observation for Design Insight is an interactive, hands-on workshop where participants will learn and apply ethnographic techniques used to understand people’s behaviour in order to find opportunities to solve their problems and fulfil unmet needs.

Ethnographic and observational techniques are used to observe and/or interact with a study’s participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.

“The aim of an ethnographic study within a user-centred design project is to get ‘under the skin’ of a design problem (and all its associated issues). By doing so, a designer will be able to truly understand the problem, empathise with the people involved and therefore design a far better solution.” – Emeline Therias

Participants will learn the observation methods and when to use them; apply the methods using the latest wearable tech; turn observations into actionable insight to help guide strategy and design; and learn how to map findings in order to communicate effectively with their team and stakeholders.

The session is primarily for individuals active or interested in the design, research and strategy for products, experiences, services and businesses; however anyone working in a business hoping to become more customer-centric can value from the session.

Gaming awards at SXSW. Photo credit: Lisa Hause

Gaming awards at SXSW. Photo credit: Lisa Hause

For those of you who don’t know, SXSW (South-by-Southwest) is a conference and festival for the interactive, film and music industries held annually in Austin, TX.

Attracting attendees from across the globe, SXSW is a launchpad for new ideas and is known as a place for showcasing the cutting-edge of innovation. Many big tech companies including Twitter, Foursquare and Pinterest gained momentum at SXSW, propelling them into the mainstream.

Tim Ferris at SXSW 2015

Tim Ferris at SXSW 2015. Photo credit: Travis Ball

Three of us are running the workshop and attending – Marianne, Emeline and myself. We’re all very excited.

If you’re attending SXSW as a badgeholder and interested in joining the session, or would like more information, please get in touch at or sign up at from Tuesday 16th March.

Are you or is your company going to SXSW? If you are, let us know – we’d love to meet up for a breakfast taco or a mimosa!

#sxsw #SafariSXSW

SXSW Schedule listing:

Ben Logan - Director

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Ben is on hand to answer your questions.