Spotless Podcast – Episode 5: Behavioural Economics in Service Design

21 March 2017
Billy Kennedy

Billy Kennedy

Head of UX

Using real world needs of users to influence effective and simple designs.

It’s Episode 5 of the Spotless Podcast and this week we are joined by Senior Consultant John Anthony to talk about Behavioural Economics, and in particular how this relates to Service Design and User Experience. John has an ongoing interest in Behavioural Economics and we talk about the impact of Psychology and Biases on consumer behaviours.

Apologies for any audio issues on this show, we’re trialling a new (and hopefully better) audio setup but there may be some teething problems!


Short reading list:

Thinking, Fast and Slow by Daniel Kahneman
Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
Nudge: Improving Decisions About Health, Wealth and Happiness by Cass R Sunstein and Richard H Thaler
Hooked: How to Build Habit-Forming Products by Nir Eyal
Inside the Nudge Unit: How small changes can make a big difference by David Halpern


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Ben is on hand to answer your questions.