Spotless at the Service Design Fringe Festival

25 August 2017
Hannah Steele

Hannah Steele

Spotless Alum

I help to design experiences that elevate the way people live.

Though the practice of designing services has been around for quite some time, the title of ‘Service Designer’ is relatively new. “But what do you actually, like, do?” is a question we hear far too often. Our friends at the Service Design Fringe Festival are trying to solve that problem, with a series of events held this 16-24 of September during London Design Week.




What is the Service Design Fringe Festival?

The organisers hope the festival will bring awareness to our young discipline by demonstrating how valuable (and fun) service design can be. While also:

  • Increasing the recognition of service design.
  • Increasing the employment of service designers.
  • Increasing critique and therefore the value of service design work.

They will be hosting a variety of events around London and at their hub in the OXO Tower.


What are Spotless doing at the festival?

Here at Spotless we are working hard to create not one, but two events. We will be hosting them in our own studio in Shoreditch, where a small team of participants will get to learn new research methods, play ideation games, and co-create prototypes with our experienced designers and researchers.

These workshops are aimed at people who are either new to service design or want to broaden their skills, but are also open to anyone more experienced who simply wants to get re-inspired.



Workshop 1 : Wednesday 20th September

Mocha Methods: Applying service design methods to enhance the experience of a coffee shop

In this 1 day workshop we encover what is inside Spotless’ Service Design toolbox. With key service design methods, we will be investigating the experience the “coffee shop” offers. We will work in teams, and individually, in order to learn how to apply certain methods to the design process. We will focus on gaining empathy, mapping the customer journey, and how to inspire great ideas that challenge assumptions.

Workshop 2 : Thursday 21st September

Underground games: Using service design methods to identify future opportunities in transport

In this two-part workshop, we will use Human Centred Design to understand the functional, emotional and social needs of TFL customers. Participants will learn how to conduct guerrilla research and map out existing pain points and along a customer journey. We’ll use games to ideate what Transport For London could look like in 2030, sketching out scenarios and concepts for the future.


How to attend?



Registration via eventbrite will be available soon. Each workshop is limited to 8 participants, so make sure to stay updated by following our hashtag #spotSDFF or email us to register your interest in one of our workshops.

If you don’t grab a spot in time, stop by anyway! We would love to show you around our studio and talk about how we can use service design to make the world a better place.

Ben Logan - Director

Got a project in mind?

Ben is on hand to answer your questions.